Perfecting the Art of Product marketing

Product marketing is the process of bringing the product to the market. We’ve seen others define Product Marketing; HubSpot says “it's the process of bringing a product to market”, while Drift breaks it into two separate roles: “before” and “after” a product launch.

For Better Feedback, Ask Better Questions

Customer surveys are the most direct way to gather constructive feedback from the people who know the most about the strengths and weaknesses of your products and services. Use them to survey your customers and find out what they like, and what they still need, from you.