Our day to day research on tech, entrepreneurship, growth and more.
Project Management
Perfecting the Art of Product marketing
Product marketing is the process of bringing the product to the market. We’ve seen others define Product Marketing; HubSpot says “it's the process of bringing a product to market”, while Drift breaks it into two separate roles: “before” and “after” a product launch.
Team orcip
Digital Marketing
Understand digital marketing and why does it matters?
Digital marketing is well-known among Businesses because of its lower costs. It allows you to get more accurate measuring of data than traditional marketing activities. A good Digital Marketer should know the power of social media in marketing the brand image of the company.
Customer research
For Better Feedback, Ask Better Questions
Customer surveys are the most direct way to gather constructive feedback from the people who know the most about the strengths and weaknesses of your products and services. Use them to survey your customers and find out what they like, and what they still need, from you.